Handmade Business Workshop, Sunday June 23rd 11am-6pm

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DAE15DD8-C85B-41AF-BF3B-AA458BD898E8
sold out

Handmade Business Workshop, Sunday June 23rd 11am-6pm

110.00

Stitch & Rivet was created in 2003 by Katie Stack as a way to make a little extra cash. Flash forward to 2019 and Stitch & Rivet has a registered Trademark, employees, a public workshop/storefront, and has been featured in Buzzfeed, Entrepreneur, The Economist 1843 Magazine, and The Washington Business Journal.

During this workshop Katie will teach solid practices for selling online, creating good online listings, and get you ready to move your handmade hustle to the next level.

This workshop takes place at 716 Monroe St NE, Washington DC 20017.

To participate in this workshop you need to have (at minimum): launched your handmade business, made a few online sales, and have social media accounts on Instagram and Facebook. This workshop is appropriate for makers and crafters who are looking to work on improving an existing business, not those who have not launched yet.

All workshop attendees must have a wifi-enabled laptop computer.

Span of day: 11am-6pm (snacks will be provided, and there will be a 45min lunch break at 1pm).

How to get found online: We will cover tagging/adding appropriate search terms, writing listings to support those search terms, how to use Etsy and template website dashboards (such as Squarespace), and how to increase the likelihood of your products being seen in search engine algorithms (both Etsy and Google). We will specifically cover how to add metadata to photographs and listings to help your handmade business rank better in online searches without spending tons of money. We will also cover some available services that can help you with this task. 

Using Social Media: We will work on discovering “who is my customer” how to begin to reach them on social media, and why social media should be a part of every handmade business. We will also cover how to “find your voice” on social media and how to start to convert social media conversations into sales.

Newsletters: We will discuss why it is important to have an email newsletter, how to use that newsletter to keep your customer informed and interested, and how to convert newsletters into improved sales.

Other than a fully canceled workshop, there are no refunds or cancelations. If you have questions about if this workshop is appropriate for you as a student, please email Katie at stitchandrivet at gmail dot com .

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