Handmade Business Workshop, June 16th and 17th


Handmade Business Workshop, June 16th and 17th


Stitch & Rivet was created in 2003 by Katie Stack as a way to make a little extra cash. Flash forward to 2018 and Stitch & Rivet has a registered Trademark, employees, a public workshop/storefront, and has been voted as the Best in DC by the readers of the Washington City Paper 4 years in a row. During this workshop Katie will talk about best practices for selling online, working with a professional photographer, writing an artist statement, and crafting online listings to help you move your handmade hustle to the next level.

This workshop takes place at 716 Monroe St NE, Washington DC 20017. Day one is at the Stitch & Rivet workshop in studio 24, and day two is split between S&R and the A Creative DC studio a few doors down. Additional photography may take place in the surrounding urban environment.

To participate in this workshop you need to have at minimum: launched your handmade business, made a few sales on Etsy, attended a craft show as a vendor, and have social media accounts (either personal or professional). This workshop is appropriate for makers and crafters who are looking to work on improving an existing business, not those who have not launched yet.

All workshop attendees must have a wifi-enabled laptop computer, a smartphone newer than 2016 with a decent camera (or a digital camera), and have products that can be brought to the workshop to practice photography and discuss in person (i.e. no furniture makers, 2-d artists, or large format products)

Day One, 2pm-7pm (snacks will be provided!) We will cover using Etsy, writing a craft show application, and best practices to engage with your customers both online and in real life.

Online SEO: We will cover tagging, writing a listing, how to use the Etsy dashboard, and how to increase the likelihood of your listings being seen in Etsy search and how to add metadata to photographs and listings to help your online business show up better in online searches. We will also cover some available services that can help you with this task.

Applying to Shows: We will cover writing a clear and concise “artist statement”, how to select photos, researching which shows suit you as a vendor, and knowing when to stop applying to shows that are not a good fit.

Using Social Media: We will work on discovering “who is my customer” how to begin to reach them on social media, and why social media should be a part of every handmade business. We will dip our toes into running a Facebook ad, why this is important, and how to use it to boost visibility online and in real life. We will also cover how using social media to speak to your customer and convert those conversations into sales.

Day 2, 10am-4pm (Lunch provided!) is a work day. We will have a nearby studio set-up for mini-photo sessions with professional photographer, Obi M. Okolo, and we will use the day to work on listings and SEO, write and improve an artist statement, and practice taking social media photos. Katie will be on-hand to answer individual questions, and help you to refine your listings and statements.

In your professional photography mini-session you will have the opportunity to have 3 items photographed for use in show applications or online listings. You will be provided with 5 high-resolution digital photographs taken during your mini-session for your use.

After the mini-sessions, Obi will walk us through taking photos for social media using a smart phone as well as tips and tricks to get the most out of the photo studio in your pocket.

It is going to be a busy 2 days, so please get some sleep and show up on time! If we do not have a minimum of 6 registered attendees, we will not have the workshop, and registration fees will be refunded. Other than a fully canceled workshop, there are no refunds or cancelations. If you have questions about if this workshop is appropriate for you as a student, please email Katie at stitchandrivet at gmail dot com .

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